To expand our activities by increasing our competitiveness through systematic quality improvement in a responsible and caring organization.

We are the only major food retailer in Cyprus that trades island wide. Our customer base is B, C and D and as such we are family oriented. We also attract a substantial percentage of the sizeable expartiate community on the island as well as a substantial percentage of the 2 million plus vacationers. Orphanides Hypermarkets have a highly regarded and successful loyalty card scheme (the Orphanides Bonus Card), which was launched in 1998. It now has 120.000 members. Our price policy is “The Lowest Price Always, Guaranteed”.

We currently operate a central distribution unit adjacent to our Limassol shopping center, which distributes all our imported ranges to stores within the group. The minimum throughout for 2005 is expected to be;

● 500 plus Containers (Non Food).
● 30 plus x 40ft Containers (Frozen Food).
● 150 plus Containers (Grocery).

These figures are expected to rise significantly over the next two years and as such the company is currently completing an exercise to relocate and expand this facility.

The companies sales have grown considerably both with the introduction of new stores and organisation. Over the last three (3) years all established stores have recorded a minimum growth of at least three times inflation. Sales per square meter are comparable with that of other European leading retailers. We estimate that at present we are responsible for +32% of supermarket sales on the island. In 2003 we spent over CYP 2.1 million on advertising (TV, Radio, Press and Fliers), much of this is supported by our exclusive ranges.

Orphanides Hypermarkets products sources come both from the local and international market.
Our food range is currently obtained primarily from the local market. However over the last 5 years we have been forging closer links with manufacturers, retailers and wholesalers abroad and have now developed an excellent relationship with our partners from whom we source products on exclusive basis.
The import ranges dominate the non-food range carried by the company, which, in 2004 is likely to exceed 500 containers from Europe as well as The Middle and Far East.

The company imports a wide range of non-food items from Europe and China. The categories of the non-food imports the company concetrates on are:

● Seasonal (Christmas, Summer Furniture and Garden items, Back to School, Easter etc)
● Electrical items ● Kitchenware and houseware ● DIY ● Casual clothing

The sales for the non-food imports for 2004 were CYP 4.5 million (€7.65 million) and it is estimated that non-food imports for 2005 will be CYP 6 million (€10.2 million). The total space used by the Stores for non food is about 28.000 m² and 155 employees are concentrated only on the sales of the department. At the same time the company maintains a separate storehouse of 3.000 m² used exclusively for imports. In 2005 the company will create another storehouse of 3.000 m² to meet the increasing needs of storage and distribution.

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